Essential Denim from Frame

Having only been founded in 2012, Frame is a relative newcomer to the world of premium denim (a fact easy to forget, given their quickly earned status as an industry leader). With their classic designs, sleek lines, and comfortable denim, Frame Denim successfully transformed itself from off-duty models’ favorite denim to a burgeoning lifestyle line.

Starting from just the Le Skinny de Jeanne, Frame now offers jeans in numerous different styles and washes as part of their core selection, sprinkling in more forward, directional cuts seasonally. We at Basicality hope that your new pair of Frame Denim will become your new favorite pair of jeans - and if you haven't tried them yet, now's the perfect time to snag a pair at 30% off during our summer sale (code BASIC30).

Miranda Kerr - Frame Le Skinny - Celeb Denim Style | Basicality

Miranda Kerr in Le Skinny


The original Le Skinny de Jeanne remains ever as popular as it was when it first burst onto the fashion scene. With the wide pockets and stretchy denim, the Le Skinny hugs and flatters your curves the way all jeans should (it's no wonder why we've seen so many stylish celebs rocking this cut). While some jeans can get stretched out over time, Frame’s are made from premium denim with high recovery that holds their shape well. Available in dark washes such as the Astell and Manor Avenue, the Le Skinny will be a more than welcome addition to your closet.

Rosie Huntington-Whitely in Frame Le Skinny | Celeb Denim Style | Basicality

Rosie Huntington-Whitely in Le Skinny


For those looking for a trendy addition to your jean collection, the Le High Straight in Surry will fit the bill. The Le High Straight combines several different trends into a single pair of jeans: vintage-inspired straight leg, cropped length, and a raw cit fray edge hem. The details on this pair will make your outfit look effortlessly cool and edgy.

You can not go wrong with a pair of Frame’s. Whether you are looking for your staple classic skinny jean or a trendy pair of cropped straight legs, Frame will have what you are looking for.

Shop our collection of Frame Denim here and enjoy 30% off with code BASIC30 (+ free shipping and free returns on all orders).

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