We believe that looking your best makes you feel your best. So the more accessible that fashion is to everyone, the better. We try offer the MOST COMPETITIVE PRICES on 27 Miles Malibu, Bevy Flog, Banjanan, Cotton Citizen, Love Shack Fancy, CAMI NYC, Velvet, Rag & Bone, RE/DONE, IRO, Blanc Noir, Splendid and more, everyday thus giving more people access to brands that will help them look their best.

Many brands offer discounts for "first time" shoppers on their site, but we offer it on all your purchases, not just your first one.

Email subscribers have access to even deeper discounts, flash sales, and other promotions. 

It’s this basic approach that allows us to offer our luxurious designer items at prices that might make you wonder if it’s too good to be true...

But we promise, it’s not.

Because of our long-standing affiliation with a California-based boutique (since 1999!), we have access to all the latest designer collections and purchase all our products directly from the manufacturer. Each delivery is then hand checked to ensure that every piece lives up to our highest quality standard. However, with a small, efficient team we keep our overhead lower than anyone else and we pass the savings on to you.

So while you may not get the same glossy website experience of bigger online retailers, you will always get the best deals here at Basicality – even on fresh-out-of-the-box new season styles and those core pieces that normally never go on sale.


Read more about our shipping methods and return policy here on our Customer Service page. You can also contact us with any additional questions, offers, etc., at 415-810-4137 or email hello@basicality.com.


If you find a lower price, let us know as we will do our best to beat it. Contact us for details.